Got to be part of Levi’s global creative team to work on “Big Bet” initiatives.

Levi’s Holiday

Levi’s Backstory

Pair of jeans arranged to form a rectangular frame with a packet of tissues inside, advertising Levi's Bluetab denim
Levi's Blue Tab global launch

Global launch of Levi’s most premium denim.

Levi’s Icons

The Jean

The Jacket

The Shirt

Levi.com

Led a run of global campaigns to help GAP get back to its roots.

Gap Holiday

A young man with brown hair, a light beard, wearing a dark blue sweatshirt and jacket, is adjusting the hood of his hoodie against a plain gray background. The bottom right corner contains the text 'Back to Blue.' and the GAP logo.
A young man stands behind an older man, both looking serious. The young man rests his arms on the older man's shoulders. The older man wears a blue shirt and a black hat, while the young man wears a checkered shirt and a gray vest. The text on the image reads, "LOVE COMES IN EVERY SHADE." There is also a GAP logo and the phrase "BE BRIGHT" in the lower right corner.
A man with a beard and a turban and a woman with brown hair and a dark sweater stand close together, looking at the camera. The background is gray, and there is text on the right side that says "Make Love." and the GAP logo.

Helped Fossil support a higher price point.

A man with a beard and casual clothing sitting on a wooden box, holding a pointing stick, with a backpack on the floor next to him. Behind him is a map taped to the wall. The image includes the Fossil logo and the text "Calling All Curious."
Black and white advertisement for Fossil watch featuring a close-up image of a wristwatch with a metal band on the left side and a block of Braille text on the right side, with the Fossil logo and the slogan 'Calling All Curious' at the bottom.

Fossil

Helped Estée Lauder show a little more personality.

‘Double Wear Dare You’ social challenge

Google Home x Estée Lauder

Google Home x Estée Lauder

Helped scrappy Kmart hold its own in a snobby style world.

Kmart

Gordon Ramsay x Kmart

Sofia Vergara x Kmart

Helped JCPenney take a big swing at breaking the coupon cycle.

JCPenney

Showed parents a hospital that knows kids as well as it knows medicine.

Two digital billboards on building rooftops. The first one has a comic book style design with the words 'THUD!' and a label for Children's Hospitals and Clinics of Minnesota, along with 'PEDIATRIC TRAUMA EXPERTS'. The second billboard features a bold, colorful design with the word 'CRASH!'

And for five years, from designer partnerships to beauty to seasonal campaigns, I helped Target become Target.

Target

Converse x Target

Shaun White x Target