GAP recently changed their logo and shifted away from their classic American style, resulting in a loss of customers. Our challenge was to restore GAP's understated and iconic '90s appeal.

"Back to Blue" celebrated a return to roots, featuring Alexa Ray Joel and Dhani Harrison performing their legendary parents' iconic songs.

"Make Love" was a holiday campaign encouraging the world to foster peace, promote acceptance, and inspire change, emphasizing that love is an action.

"Love Comes in Every Shade" celebrated various forms of love, including self-love, fatherly love, friend-love… as part of a holiday gifting campaign.

"Lived IN" highlighted how well-loved clothes become an expression of our character.